The Psychology of Color Symbolism

The Messages and Meanings of Color | taught by Jill Morton

Course description

Learn the language of color. 

Supercharge your color know-how and learn how to use color to its fullest potential with the most comprehensive and objective information about color symbolism available today.

Instead of color confusion, you'll be able to use color confidently with the most up-to-date training in the psychology of color symbolism. It’s taught by a color consultant whose clients include Fortune 500 companies - and who's also a University professor and the author of 10 books about color.

Your time counts. You could spend hours researching the psychological effects of just one color on the web – or you could take this e-course and become a color symbolism expert with all the resources you’ll ever need. (And you'll have a certificate to prove it.)

Pause to consider this: 

The right color is worth ten thousand words. 

Source: Singh, Satyendra, "Impact of color on marketing". Management Decision 44

Color has a profound effect on the mind and behavior. Every color – and every shade of a color –embodies a message that can sway thinking, change actions and cause strong emotional reactions.

Here's where it gets tricky: There's not a lot of reliable information about color symbolism - and much of it is just generalizations about all reds, or blues, or whatever the case may be. That's dead wrong. For example, a light blue is a gentler and more peaceful version of a pure vibrant blue. Therefore, if you rely on broad statements about the symbolism of a color, it can lead to a costly mistake.

Comments from  students:
(Unsolicited! Thanks to all of you!)

"I agree that colors do indeed speak louder than words. I find the content very valuable, easy to follow and most important of all - I get IT!" ~ Twila McKay

"The sensory section was fascinating!"~Mia Medeiros

 "I'm a Resisted Nurse and I work with the Developmental Disabled population. This course is helping me work on how to present  things to them. Thank you for sharing all your knowledge."~  J Womack

"I  just finished ... and really enjoyed it. The videos, worksheets, formatting were excellent!  ~Jennifer Jeffrey

"Thank you Jill, for a most informative course. Just finished! "~Kersteen Anderson

Color is a language and it's a global language.

Learning color has never been easier. The 19 colorful videos illustrate much more than just reading about a color. You'll visually experience colors as part of the learning process instead of having to imagine it. The worksheets and resources are powerful references for your color projects and the quizzes (we're betting that you'll enjoy the last questions for each color) are a fun way to test your knowledge.

We're betting that the colors you know will take on new and perhaps entirely different meanings.

After you complete this course, you'll receive a formal certificate that confirms your completion of "The Psychology of Color Symbolism" course.


The instructor's best selling e-Book, A Guide to Color Symbolism (a $14.99 value) Is included as a resource.

Who is this course for?

"The Psychology of Color Symbolism" course is designed for everyone - for all designers and for all creative people. It's for anyone who wants to tap the power of color to send the right messages in any area of their life or work.

If you're a design professional looking to add some serious science to your color knowledge and an edge on your competition, this is a must-do course for you.

Get ready to be inspired!

If you love color, you'll love it even more when you finish this course – and your colors may never be the same. And above all else, once you understand the science and psychology of color, you'll be able to strategically analyze your color options and make successful color choices for any area of your life or work.

This is a self-paced, DIY class, so you can learn in a way that works best for you.

Access this course immediately after purchasing.

Jill Morton
Jill Morton

Hello everyone, I’m Jill - your instructor for Color Matters online learning.

Some describe me as a color professor and others as a color psychologist. In short, I’ve been answering the call of color – in whatever way it arises – for the past 25 years.

As for color, it’s always doing something. It’s the skin of the world. It knows no borders and speaks all languages.

My mission now is to help you find solutions to any color challenge and increase your expertise in any design arena. I hope that these eCourses supercharge your creative energy and give you the confidence for any colorful task.

My favorite quote: "I never met a color I didn't like." But I admit I have. Explore more at my Color Matters and Colorcom websites.

Course Curriculum

Messages and Meanings of Colors
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