The Psychology of Color Symbolism

The Messages and Meanings of Color | taught by Jill Morton

Course description

Learn the language of color

Learn how to use color to its fullest potential. This course gives you the most comprehensive and objective information about color symbolism available today.

Instead of color confusion, you'll be able to use color confidently with the most up-to-date training in the psychology of color symbolism. It’s taught by a color consultant whose clients include Fortune 500 companies - and who's also a University professor and the author of 10 books about color.

Your time counts. You could spend hours researching the psychological effects of just one color on the web – or you could take this e-course and become a color symbolism expert with all the resources you’ll ever need. (And you'll have a certificate to prove it.)

The right color is worth ten thousand words.

Source: Singh, Satyendra, "Impact of color on marketing". Management Decision 44

Color has a profound effect on the mind and behavior. Every color – and every shade of a color –embodies a message that can sway thinking, change actions and cause strong emotional reactions.

Here's where it gets tricky: There's not a lot of reliable information about color symbolism - and much of it is just generalizations about all reds, or blues, or whatever the case may be. That's dead wrong. For example, a light blue is a gentler and more peaceful version of a pure vibrant blue. Therefore, if you rely on broad statements about the symbolism of a color, it can lead to a costly mistake.

Preview Video

Color is a language and it's a global language.

Learning color has never been easier. The 16 colorful videos illustrate much more than just reading about a color. You'll visually experience colors as part of the learning process instead of having to imagine it. The worksheets and resources are powerful references for your color projects and the quizzes (we're betting that you'll enjoy the last questions for each color) are a fun way to test your knowledge.

We're betting that the colors you know will take on new and perhaps entirely different meanings.

After you complete this course, you'll receive a formal certificate that confirms your completion of "The Psychology of Color Symbolism" course.


The instructor's best selling e-Book, A Guide to Color Symbolism (a $14.99 value) Is included as a resource.

Who is this course for?

"The Psychology of Color Symbolism" course is designed for everyone - for all creative people. It's for anyone who's interested in color and wants to tap the power of color to send the right messages in any area of their life or work.

If you're a design professional looking to add some serious science to your color knowledge and an edge on your competition, this is a must-do course for you.

When you finish "The Psychology of Color Symbolism" course

If you love color, you'll love it even more when you finish this course – and your colors may never be the same. And above all else, once you understand the science and psychology of color, you'll be able to strategically analyze your color choices and tap the power of color for any area of your life or work.

This is a self-paced, DIY class, so you can learn in a way that works best for you.

Access this course immediately after purchasing.

Jill Morton
Jill Morton

Hello everyone, I’m Jill!
Some describe me as a color professor and others as a color psychologist. In short, I’ve been answering the call of color – in whatever way it arises – for the past 25 years.

As for color, it’s always doing something. It’s the skin of the world and it knows no borders – but sometimes color can behave badly.

My mission now is to help you find solutions to any color challenge and save you the time and money you might spend doing it yourself or a hiring a pro. You can think it as an adventure with the e-course as your guide.

My favorite quote: "Fear no color – but think before you color!" Explore more at my Color Matters and Colorcom websites.

Course Curriculum

About the Psychology of Color Symbolism
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Messages and Meanings of Colors
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