Empower your logo and brand with color

In less than two hours time and in three easy lessons you’ll find the most empowering colors for your brand – the colors that BEST represent your business in your logo, your website, and all your branding materials.

Colors that sell

You’ll pinpoint the colors that that will make your brand stand out, increase its recognition – and sales. The logical steps guide you through the easy process of choosing the colors that elicit the strongest emotional response and deliver success for your business.

Choose colors with confidence

Get your brand’s colors right the first time – and with no uncertainty. You’ll choose the colors that will deliver your unique message instantly, effectively, and even subconsciously. You won’t have to worry about the consequences of choosing the wrong color

Bonus Material

In addition to all the content of your course you'll get the downloadable PDF "A Guide to Color Symbolism for Logos and Branding". It's packed with color swatches and HEX formulas that you can use to finalize your brand's colors.

What you'll learn

  • The three steps the color consultant pros use when working with a client’s branding needs

  • A shortcut to pinpointing the most effective colors for your business

  • A worksheet that covers every possible characteristic of a brand

  • A cheatsheet that translates your brand’s personality into colors. (It’s the trustworthy formulas for colors that define your unique brand.)

  • Tips for defining your customers and the competition

Learn from the best in the business

Jill Morton is a color consultant with a Masters Degree, university teaching credentials, and a list of Fortune 500 clients. She specializes in psychological color impact, innovative color combinations, attractive color harmonies, visual ergonomics and marketing trends in her work for global clients. 

A message from Jill

"During the past 20 years of practice, the most common request from a client is for the best colors for a business’s logo or brand identity. People need help choosing the most effective color for their business – be it the logo, the product, a website, and countless other things.

Now, I use my color know-how and experience to give YOU the same knowledge and tools that I’ve developed for using color successfully on your own. In essence, I'm sharing exactly how I work with every aspect of color for a client’s visual identity."

Course curriculum

  • 1

    Welcome to the course!

    • Welcome and Introduction to the Course

    • Before we begin...User Info

    • Resource: Compelling evidence, quotes, and links

  • 2

    Color Basics: Branding and Logos

    • Color Basics: Branding and Logos - Video

  • 3

    Define Your Customer & the Competition

    • Define Your Customers & the Competition - Video

    • Worksheet: Define Your Customers & Competition

  • 4

    Identify Your Brand’s Personality

    • Identify Your Brand’s Personality - Video

    • Exercise 1: Identify Your Brand’s Personality

    • Exercise 2: Identify Your Brand's Characteristics

  • 5

    Pick Your Brand’s Colors

    • Pick Your Brand's Colors - Video

    • Colors for Your Brand's Characteristics

    • A Guide to Color Symbolism for Logos and Branding - Resource

    • Sensory Effects of Colors - Resource

    • Resources for Colors – Pantone, HEX & Major Brands

    • About Color Trademarks

    • Before you go... Color Harmony for Logos and Branding

Empower your logo and brand with color

Get started now


  • Can I take this course on a phone or tablet?

    For sure! All of the course content is fully responsive so it will work regardless of whether you’re on a computer or mobile device.

  • Do you offer group discounts?

    Yes! Please contact us about your needs - seminars@colorcom.com

  • Who is this course for?

    It's for everyone whose business needs empowering colors for their logo and their brand’s visual identity. You don’t need any design experience ... It's also for marketing professionals who need fast and trustworthy answers for their client’s needs.

You may also be interested in:

Build on what you've learned with another course from Jill Morton and Color Matters.

 The "Color Harmony for Logos and Branding" online course. You'll learn how to create a unique color palette for your logo and brand with the logical formulas for color harmony in 2 hours time or less. The course is packed with guidelines for developing and applying color palettes to your business's logo, rwebsite and all branding materials.